About Me

Hi, I’m Nush (Anusha), the founder and designer of Yulah. Creating has always been at the core of who I am—ever since I was a kid pulling apart beaded jewelry just so I could remake it into something new. That playful curiosity eventually led me to study textile design, and today it still influences everything I do, from the way I sketch ideas to how I choose colors, techniques, and materials for each piece.

I decided to start Yulah alongside my full-time job because my dream couldn’t wait any longer. Yulah is my way of bringing boldness and fun into the world of accessories—a reminder that style should make you feel confident, free, and unapologetically yourself. Each design is thoughtfully made - beginning as a sketch, evolving through samples and transforming into a piece that’s meant to stand out and elevate your outfit.

More than just a brand, Yulah is about building a community—a space where like-minded people can connect, create, and inspire each other.